Daniel Kulle, president of H&MNorth America, said the flagship will be the company’s most productive store in North America once it opens at 12:01 a.m. Thursday with an appearance by Lady Gaga, who is expected to interact with customers and shop at the store for several hours. She’ll be wearing some semblance of H&M, said Kulle. The performer, who released an album Monday, was amenable to the opportunity for publicity. H&M is selling the album at 175 stores worldwide.
“She’s an artist, she’s going to make some noise,” he said.
The flagship has 300 employees, 44 fitting rooms and 24 cash registers. One innovation — try and buy — allows shoppers to pay for purchases in the dressing-room area. “This is going to be a high-volume store,” Kulle said. “Everything has been set up for high volume,” even the hours of operation, which will be 9 a.m. to 1 a.m., seven days a week. For More